thoughtbot Giant Robots Episode #106

Sprinting Thru Design (Alex Baldwin & Galen Frechette)

fellow thoughtbotters Alex & Galen

product design sprint
Google Ventures
Day 1: Understand - Dig into the design problem through research, competitive review, and strategy exercises.
Day 2: Diverge - Rapidly develop as many solutions as possible.
Day 3: Decide - Choose the best ideas and hammer out a user story.
Day 4: Prototype - Build something quick and dirty that can be shown to users.
Day 5: Validate - Show the prototype to real humans

37signals, Basecamp, user stories

outcome focused

Human-Centered Design Toolkit
jobs-to-be-done framework

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product design sprint
google ventures
day 12345
challenge
most idea initially bad idea
continue asking why
pragmatic
response positive
fascinating
make decision
uncover
data behind
day 2 diverge
core concept
realistic
unique
different perspective
day 3 decide
which most effective
single route
day 4 prototype
assumption
fake federity
sketch
test small scope
federity??
challenge
risky
decreasing risk
process cascade
efficient
kind of work
throw away
constraint
building
scale
solution
designe process
assess
intentionally vague
differenciate
business excercise
rubot
entrepreneur project
37signals
basecamp
user stories
as a mom
assumption
actual job
outcome focused
obvious product
flavor
better milk shake
description
underlying truth
uncover
fundamental
anticipating
rails bootcamp
fun project
weather app
js
html css
other organization
hire students
frustrating
different
marketing people
hire
little side project