thoughtbot Giant Robots Episode #76 ★
thoughtbot : Giant Robots Smashing into other Giant Robots Podcast : 76: The Boutique Agency
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有料登録やスポンサー広告などの結果を含まない部分
従業員50人
個人的にGTDが好き
メモしたら忘れる
ストレスフリー
founder ceo
segment
traffic
ideal customer
marketing team
high tech company
focus on
banks
direct mail
outdoor campaign
summarise
highest value
medium size company
coca cola
user base
campaigne
page1 of google yahoo
portfolio
content
google algorithm update
humming bird
contents indication program
specialized
healthcare, security, database
paperly prigram guarantee
click
produce virtual event
editorial
vendor whitepaper
generating
paperclick
client
budget
page search
sales person
help client
content creation
right voice
different pieces of content
relevant
roi calculation
tools
no
user experience
paid search
seo
budget
20$month
search traffic
significant high budget
search marketing
define target audience
not cheapest provider
lose
client stay with us forever
segment
different type of client
50emploees
3primary direction
sales
search
design development
backend programming
always testing
page search campaign
no longer work
more users ads
continue to change
spending
shift page search to other
mobile
tablet
conversion optimization
increase conversion rate
10times more
surprising
not everybody doing
consultant doing
knowledge
experience
require in depth understanding
cost per click
pre conversion
segment
specifically
casual landing page
psychological profile
social type listener
engineering profile
chart comparison sheet
psychological profile
lack of continuation of users
companies conversion rate is
sometimes less than 1percent
landing environment is not setup right
user first look
deep segmentation always work
organic search
another important
every campaign
miss large oppotunity
appear on first page
whats they think it is
seo is long term game
focus on page search
have to focus on organic search
very early stage
web master guideline
increasing incoming links
engaging social media
first page of google
re evaluate keyword
mini seminor
marketing
selecting right partner to work with
always looking for roi
measure track everything
big fan of Gtd
not miss important item
correctly prioritize
biggest benefit
feeling of being controled
where you are
for me
imediately dump
nothing in head
recurring think stress
keep on stress
inbox