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thoughtbot Giant Robots Episode #76 ★

thoughtbot : Giant Robots Smashing into other Giant Robots Podcast : 76: The Boutique Agency

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従業員50人

個人的にGTDが好き
メモしたら忘れる
ストレスフリー


founder ceo
segment

traffic
ideal customer

marketing team
high tech company

focus on

banks
direct mail
outdoor campaign

summarise
highest value
medium size company

coca cola

user base
campaigne

page1 of google yahoo
portfolio
content
google algorithm update
humming bird

contents indication program
specialized
healthcare, security, database

paperly prigram guarantee
click

produce virtual event
editorial
vendor whitepaper

generating
paperclick

client
budget
page search

sales person

help client
content creation
right voice

different pieces of content
relevant
roi calculation

tools
no
user experience

paid search
seo

budget
20$month

search traffic
significant high budget

search marketing
define target audience

not cheapest provider
lose
client stay with us forever

segment
different type of client

50emploees
3primary direction
sales
search
design development

backend programming
always testing

page search campaign
no longer work
more users ads

continue to change
spending
shift page search to other
mobile
tablet

conversion optimization
increase conversion rate
10times more

surprising
not everybody doing
consultant doing
knowledge
experience
require in depth understanding

cost per click
pre conversion

segment
specifically
casual landing page
psychological profile

social type listener
engineering profile

chart comparison sheet
psychological profile
lack of continuation of users

companies conversion rate is
sometimes less than 1percent

landing environment is not setup right
user first look

deep segmentation always work

organic search
another important
every campaign
miss large oppotunity

appear on first page
whats they think it is
seo is long term game
focus on page search

have to focus on organic search
very early stage
web master guideline
increasing incoming links
engaging social media

first page of google
re evaluate keyword

mini seminor
marketing
selecting right partner to work with

always looking for roi
measure track everything

big fan of Gtd
not miss important item
correctly prioritize
biggest benefit
feeling of being controled
where you are

for me
imediately dump
nothing in head
recurring think stress
keep on stress
inbox